If you need to mark the link so that it would be displayed as a search result then use the new tag HTML5 - <mark>.
Why change the structure of the document? In order for the document to have a correct code and only necessary elements.
In this article you will learn about two new elements in HTML5 - section and article.
In this article you will learn about new HTML5 elements and how to use them properly, as well a few useful tips.