HTML5: making the text link for search
If you need to mark the link so that it would be displayed as a search result then use the new tag HTML5 - <mark>.
Just place the desired text in the tag <mark>:
<p>Search for <mark>cars</mark> returned 16 matches</p>
The tag <mark> is a new tag and at the present stage is used with search queries. But it can also be applied to any, in your opinion, important text.
Note: By default the tag <mark> is displayed on a yellow background (in all browsers except IE before version 9), but this is easily corrected using CSS.